A One-on-One With Linx Dating Founder Amy Andersen — Exactly How She Turned Into “Silicon Valley’s Cupid”

The brief variation: whether or not they’re generating modern model of an already-cool item or creating the following large thing in technology, singles in Silicon Valley often leads hectic resides — this means internet dating frequently will get placed on the backburner. Since 2003, Linx Dating and its own creator Amy Andersen currently dealing with the requirements of these hectic, relationship-minded specialists with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is renowned for its juggernaut tech businesses and revolutionary start-ups, so much in fact that there’s even a favorite tv program known as after it. Silicon Valley can also be known for the enthusiastic, hardworking, innovative, and devoted those who work on these lenders — which gives really to an effective career yet not fundamentally a successful relationship life.

“A lot of these men and women are thus concentrated and their careers that certain day they get up and consider ‘Oh my personal gosh, i have to discover my personal match. How can I start undertaking that?'” mentioned neighborhood matchmaker Amy Andersen. Linx Dating is actually how they go-about carrying out that.

Started by Amy in 2003, Linx, for short, is actually a curated matchmaking service for those of you active, high-profile unmarried professionals in Silicon Valley while the surrounding Bay Area (and worldwide) who’ven’t been able to find the connection they really want. Now, the firm is known as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy not too long ago informed united states towards “aha time” that started everything, their client-to-client vetting process, the algorithm-less, intuition-based matchmaking, plus the private connections she creates making use of folks she helps.

Connecting the Gap Between solitary guys in Silicon Valley & solitary feamales in San Francisco

The inspiration for Linx came in 2000 while Amy had been involved in private customer services at a technology organization in san francisco bay area but residing Silicon Valley. Whether it is at work, through friends, or out and about, Amy usually found men and women have been knowledgeable, winning, appealing, and well-rounded, but they had been unmarried and don’t understand precisely why.

Once you understand both areas very well, Amy pinpointed the trouble: there had been more offered men in Silicon Valley than San Fran plus readily available ladies in San Fran than Silicon Valley. Due to their family members, pals, and professions being in their particular particular metropolises, deciding to make the 50-minute automobile visit to fulfill someone special wasn’t the leader in their unique thoughts, Amy described.

“That was my ‘aha time’ in which I thought ‘Can you imagine I were to connect this space and create these options of these great ladies in san francisco bay area and these fantastic males in Silicon Valley?'” she stated.

Amy subsequently invested another three years doing as much analysis as she could, making use of the woman business-oriented head to obtain a better concept of the business and interest in this type of matchmaking business. In 2003, as soon as she had all the woman ducks consecutively, she quit the lady job at Merrill Lynch, established the firm, rather than looked straight back.

“beginning Linx has become one of the recommended decisions of my life,” she said. “assisting these introductions and serving as a conduit between these two class has proven to be hired really well during the last 12+ years that i am achieving this.”

Through the Application to the marriage, Amy will there be Every Step

Amy takes a tremendously practical approach together customers from starting to end, learning each individual separately, making use of their own certain desires and needs throughout the matchmaking, and offering her qualified advice all along the way.

A One-on-One, deep Vetting Process Ensures High-Caliber Clientele

At Linx, almost everything starts with the grade of the clients. While some other matchmaking agencies might accept anybody who applies, Linx features a comprehensive referral-based vetting program that makes their own customers stay ahead of the others. Every aspiring user must certanly be suggested by an old or recent member, a friend or contact of Amy’s, and/or like.

Amy gets a large number of recommendations everyday and displays each candidate by herself. And if they’re 22 or 72, Asian or Latino, lawyers or writers and singers, Amy is looking for individuals who are smart, healthy, relationship-minded, accomplished, bold, and leading interesting lives all in all.

“As long as a person is excited about their unique career, that is what i am shopping for. Beyond that, i am trying to find individuals who are well-rounded. Whether it is volunteering or cooking or whatever it’s, i simply want to see they’ve a colorful, fascinating life,” she said. “If someone says in my experience ‘All I do is actually work’, I’m not likely going to wish deal with all of them. Not merely perform they not have stability in their physical lives, but to me that’s in addition indicative which they do not have time for a relationship.”

Following initial screening, Amy creates an one-on-one meet-and-greet, which she mentioned is the most important element of getting a client. That is where Amy reaches be aware of the person, notice their unique private tale, to see what theyare looking for in a partner (and the things they’re perhaps not searching for).

Most importantly, Amy is determining if the woman organization could be the correct fit for both sides. Whether somebody actually 100per cent over their ex or can be found in a difficult stage of the life, the woman impulse can determine if the time is down.

“The meet-and-greet is an important session for myself but much more for this prospect to have a browse of exactly what Linx is focused on,” she mentioned. “folks derive the answers they are in search of from meet-and-greet, that is certainly vital because anyone just who falls that street to become a client, I want to be certain that they feel prepared to embrace this procedure.”

If meet-and-greet goes well, they will keep coming back for a follow-up interview with Amy before choosing the membership that’s perfect for them and having started about matchmaking. Even though it looks like a long procedure, Amy mentioned it is required because she wants every member as satisfied with Linx and the other way around.

Matchmaking That Combines the Client’s Wants & Amy’s Intuition

Besides screening every applicant, Amy is truly the only person at Linx would you the matchmaking, outsourcing the woman concierge solutions to professionals like expert closet stylists, beauty products musicians and artists, and psychologists.

“this is certainly a very small, boutique, market matchmaking business when compared with a lot of businesses which have huge employees and limbs worldwide and so on, so Linx is actually ultra individualized in that respect,” she mentioned.

Her unique matchmaking program integrates the granular metrics of precisely what the person wishes in a night out together (their favored level, age, income, etc. in addition to their deal-breakers) and Amy’s all-natural skill and instinct for knowing whenever two people belong collectively.

“nowadays, with regards to while I developed a match, about 75% in case it is created by gut, that instinct that claims ‘Oh my personal goodness, In my opinion i may be on to something here,'” Amy said.

Predicated on those facets, Amy will likely then take-over, scouring her database of eligible singles until she locates the perfect match per client.

On the web Pre-Introductions Get Singles Excited About Their Match

Once Amy features the woman perfect pairing, she’s going to e-mail both individuals a “baby bio” of each various other, going for a picture on the other’s individuality, hobbies, appearance, and receiving them stoked up about how fantastic they would end up being collectively.

“i would like my consumers regarding the edge of their particular seating, jaws towards soil, like ‘OMG this person appears incredible,'” she stated.

They will subsequently can ask Amy questions regarding their particular match and make an effort they want to opt for themselves as long as they think its correct. During this time period, Amy additionally makes sure the clients do not know both, whether through work or personal circles if not past internet dating adventures, very we have all a clean record.

“I find there could be cross-pollination using my clients in which they will have somehow have actually fulfilled. I would like to prevent a scenario where they have already satisfied or they have glanced at each other peoples on line pages so there had been an excuse they thought we would forego that chance,” she said.

Committed from Amy’s initial mail to your pair agreeing to meet up usually takes 72 many hours, and also at that point Amy will send them a one-page, custom bio with even more juicy details, such as their basic names. Amy mentioned she excludes last labels till the very first day to allow them to avoid Googling both, engaging in unique minds, and damaging the secret.

Along with Amy becoming old-school, she necessitates the guy to call the lady (no texting or emailing!) within 5 times to set up an excellent date where the guy addresses the girl.

Going Beyond a Matchmaker to be a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she doesn’t simply send them down from the first time with a “all the best!” She supplies pre-date mentoring that puts the woman consumers comfortable and shows them tips decrease their unique hectic physical lives down (about for example evening) She said this is especially important in Silicon Valley, where everybody is operating 24/7 and always have a million views running all the way through their unique brains.

“I want you to eliminate everything surrounding you, most of the distractions in life,” Amy stated. “i want that carefully prepare for the time mainly because fits actually count. A lot is operating in it psychologically and economically, so I desire men and women to pay attention to those important details and remember how important those first impressions tend to be.”

“Amy provides surpassed every hope and I also would highly recommend Linx. We have as came across a good guy just who i might n’t have came across otherwise. We’re getting things slow and seeing just what future keeps.” — A Linx Affiliate

And since every member signals a two-year contract (which is often suspended anytime when they meet someone special), Amy turns out to be just as invested as they are inside trip and is in a position to build a commitment beyond a specialist one. She also obtains invitations and photos of babies who have been produced from previous users.

“That’s mostly the reason why i actually do this — it’s very rewarding,” she mentioned. “Far beyond my work of being a matchmaker, i am a liaison, confidant, buddy, and adviser.”

Last Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for her clients, Linx is caring for an under-served singles marketplace from inside the dating sector, and she’s only just scratched the surface about what she will be able to bring to the Silicon Valley place while the world. We are surely looking forward to exactly what comes next.

“i have worked very hard to create the reputation in this region, but I feel like You will find a lot more unearthing accomplish to obtain even more diverse and interesting consumers who I am able to help,” she mentioned.

For ladies who want to join Linx Dating, click the link. For men into registering, go here. It’s also possible to follow Linx and Amy on Twitter: @linxdating.